by Starla J. King on January 12, 2011

Bittersweet.   It’s becoming one of my favorite words these days.  That experience of loss that often comes just before …or just after… a big change. 

Today we (Sandy and I, co-founders and co-owners of OutWrite Living) decided to close the “doors” of our original dream business, Signature Gardenscapes, LLC.  


In reality, it’s more of a merger than a closing of doors.  We are still offering our garden design and garden coaching/consulting services — but they are now core services of OutWrite Living, not Signature Gardenscapes.  

On one hand, not such a big deal.  On the other hand, it brings tears to my eyes.  That company was our first baby, the lovechild of our joint entrepreneurial dreams.  That baby that lured me out of my corporate technical writing job with the promise of engaging my heart, mind, and beauty-center. That baby that for 4 years gave us a project to love and nurture (um…and fight over when our parenting styles clashed).  

So why change?  Because over the past year, we’ve allowed our dream to expand with the creation of OutWrite Living, a business that merges all our lines of soul-work into one interwoven entity.   Words, nature and play all hang out together here, connected more easily and effortlessly as different services/products within one business rather than different businesses.

On one hand, the loss of a separate business.  On the other hand a whole new level in the realization of our entrepreneurial dreams.

Bittersweet, yes … but the delicious rich dark chocolate kind.

{ 4 comments… read them below or add one }

Mary Green January 13, 2011 at 10:59 am

Bittersweet! Great way to explain it. It’s such fun to watch you and Sandy “grow” your dreams.


Starla J. King January 13, 2011 at 7:35 pm

Mare, it’s such a treasure to have supporters like you. THANK YOU for believing in us.


Rebecca P. Cohen January 13, 2011 at 4:03 pm

‘Words, nature, and play all hang out here…’ simply perfect. Congratulations on your decision; it’s very exciting from this perspective. But so glad you take time to honor how it truly feels in this moment.


Starla J. King January 13, 2011 at 7:36 pm

Rebecca, that sentence you picked out… that is the essence (as Nancy would say) of our vision.

And, yes, it is also exciting! 🙂


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